Italy’s Aeffe appoints Davide Renne as Moschino’s creative director

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Aeffe, a company listed in the Euronext Star Milan segment of Euronext Milan market of Borsa Italiana, which operates in the luxury sector, with a presence in the prêt-à-porter, footwear, and leather goods division under brand names such as Alberta Ferretti, Philosophy di Lorenzo Serafini, Moschino, and Pollini, has appointed Davide Renne as the new creative director of Moschino.

In his new role Renne—who has designed women’s collections for two decades at Gucci, eventually as head designer of womenswear—will oversee women’s, men’s and accessories for Moschino line, reporting to Massimo Ferretti, executive chairman of Aeffe, the company said in a press release.

Aeffe has announced Davide Renne as the new creative director for its Moschino brand.
Renne brings two decades of experience in women’s fashion, having served as head designer of womenswear at Gucci.
In his new position, he will be responsible for both men and women’s collections; Renne will officially take on his role from November 2023.

Renne will officially assume the role of creative director at Moschino on November 1, 2023. His first collection will debut for Fall/Winter 24-25 during February’s 2024 Milan Fashion Week.

“Today we welcome Davide to the Moschino family. We have all been impressed by Davide’s extremely sophisticated vision of fashion’s power to create a living dialogue with the world around us, and by his deep understanding of the House of Moschino’s legacy and of our codes. He is a brilliant designer, and a special human being: Franco used to say that bad manners are the only true bad taste and getting to know Davide I have been struck not only by his obvious talent but by his kindness, his sensibility. We are confident that he will play a pivotal role in shaping the future of Moschino, a global House with an Italian heart and a truly unique DNA in the luxury industry,” said Massimo Ferretti, executive chairman, Aeffe.

“Franco Moschino had a nickname for his design studio: la sala giochi—the playroom. This resonates deeply with me; what fashion—Italian fashion especially, and the House of Moschino most of all can achieve with its enormous power should be accomplished with a sense of play, of joy. A sense of discovery, and experimentation. I am very conscious of the honour that Mr Ferretti—a gentleman who has been almost fatherly in his ability to listen and establish a dialogue during our encounters— has bestowed upon me in taking charge of the House founded by one of fashion’s great minds. So, thank you Mr Ferretti for giving me the keys to your playroom. I can’t wait to begin—we’ll have fun. Together,” said Renne.

Fibre2Fashion News Desk (NB)


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