Best New Foundations 2023: 8 Products You’ll Want to Shop Now

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Photography courtesy of launchmetrics.com/spotlight

From skincare-infused launches to reformulated classics.

Along with the recent surge of concealer launches in the beauty community comes a tempting selection of newly launched foundations to match.

The arrival of these new complexion products seems to suggest where beauty trends are heading. Firstly, the return to full-on foundations over skin tints suggests we may be leaving minimalist makeup behind and going back to our full-glam roots. (Fun!)

Secondly, we’re doubling down on the fact that we’re no longer willing to compromise on skincare for makeup when we can have it all. From Glossier and M.A.C Cosmetics to Smashbox and L’Oréal Paris, this new generation of skincare-infused foundation innovations is truly offering up the best of both worlds, and we deserve nothing less!

Ahead, shop eight of the best foundation launches of the year — so far.

Fenty Beauty

best new foundations 2023 Fenty Beauty
Photography Courtesy of Fenty Beauty

There’s a reason this foundation by Fenty Beauty is called the Eaze Drop Blur + Smooth Tint Stick. With its creamy and crease-free formula, this foolproof foundation applies like a charm and melts seamlessly into skin, delivering a second-skin-like finish. Simply swipe, blend, and blur with ease. Or should we say, eaze?

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Glossier

Photography Courtesy of Glossier

With a base of 89 per cent skincare, Glossier’s very first foundation is a must-try. This Stretch Fluid Foundation is a hybrid of gel and cream that offers light-to-medium coverage that looks au naturel, while plant-derived squalene and glycerin keep your skin hydrated and your moisture barrier in check.

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Shiseido

best new foundations 2023
Photography Courtesy of Shiseido

Fuelled by fermented kefir made from Japanese rice and niacinamide, Shiseido’s Revitalessence Skin Glow foundation contains the same level of powerful skincare products as a Shiseido serum, so you know it’s good! Upon application, the makeup micro-capsules within this foundation burst, offering coverage that has a healthy-looking, vibrant finish.

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M.A.C Cosmetics

best new foundations 2023
Photography Courtesy of MAC Cosmetics

Meet M.A.C Cosmetics’ latest innovation, the Studio Radiance Serum-Powered Foundation. Combining the beauty brand’s skin tone expertise with the science of skincare, the result is this luminous, skin-enhancing complexion product that visibly plumps and smooths skin upon application. Plus, thanks to its skincare focus, your skin will look healthier than ever in the long run.

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Smashbox

Photography Courtesy of Smashbox

Need a foundation with long-lasting coverage and oil control? Smashbox’s Always On Skin-Balancing Foundation is on it. Formulated with hyaluronic acid and adaptogens, this natural-looking foundation balances skin and provides hydration both instantly and over time as you continue to wear it.

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Revlon

Photography Courtesy of Revlon

Putting your skin first with Revlon’s Illuminance Skin-Caring Foundation feels as good as it looks, thanks to its radiant, skin-blurring formula. With continued use, expect to see the appearance of fine lines, wrinkles, and skin roughness reduced, as well as an improvement in skin elasticity.

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L’Oréal Paris

best new foundations 2023
Photography Courtesy of L’Oréal Paris

L’Oréal Paris’ True Match foundation is already a cult classic in the beauty community— but this year it’s been reformulated to work better than ever.  With a shade expansion and a new look, this True Match Super Blendable foundation is now infused with 80 per cent moisturizing cream and hyaluronic acid to help improve your skin quality in as little as two weeks. In addition, each shade has been formulated with up to six pigments so you can meet your true undertone match precisely.

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Rose Inc

Photography Courtesy of Rose Inc

If you’ve got acne-prone skin, this non-comedogenic offering by Rose Inc. is sure to be a skin saviour for those days when you want a little extra coverage. Within its formula, an adaptive skin-balancing complex visibly reduces redness, pores and excess oil, while a targeted hydration complex with protective ectoin helps calm and hydrate the skin.

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