Berluti to dress French team for opening ceremony of Paris 2024


Berluti has confirmed its role in Paris 2024 as part of LVMH’s partnership with the landmark event. The Maison will dress the French team from head to toe for the opening ceremonies of the Olympic and Paralympic Games Paris 2024, to be held on July 26-August 28, 2024 respectively.

In designing these outfits, Berluti’s creative studios and artisans will work closely with teams led by Marie-Amélie Le Fur, president of the French Paralympic and Sports Committee, David Lappartient, president of the French Olympic and Sports Committee, and Tony Estanguet, president of Paris 2024.

Berluti, part of LVMH’s Paris 2024 partnership, will dress team France for the Olympic and Paralympic Games’ opening ceremonies.
Collaborating with sports committee leaders, Berluti aims to blend elegance with performance, reflecting French spirit.
The uniforms, designed for comfort and style, will be unveiled closer to the Olympic Games in 2024.

This collaborative process, powered by Berluti’s creativity and craftsmanship, will ensure a team kit that reflects the modern spirit of French elegance. France’s athletes will wear these uniforms, designed for their ease and comfort and tailored to the Maison’s usual meticulous standards, over two memorable days while images of the spectacle will be broadcasted all around the globe.

“Following the announcement of our partnership with Paris 2024 in July, I am pleased to reveal the role that Berluti will play, alongside Maisons like Louis Vuitton and Dior. We aim to marry elegance with performance during the opening ceremonies of the Olympic and Paralympic Games Paris 2024. By bringing the full force of Berluti’s passion and stylistic expertise, we want to ensure that team France, both the Paralympic and Olympic delegations, can be proud ambassadors for their country and represent the French elegance and traditional savoir-faire the Maison prizes,” said Antoine Arnault, CEO of Berluti.

The uniforms will be unveiled later, in the run-up to the Olympic Games Opening Ceremony Paris 2024.

Fibre2Fashion News Desk (RR)


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