Amazon Prime Big Deal Days: 12 Best Fashion Sales

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*Adds everything to cart.*

It’s a glorious time of year for those who love a discount. Of course, we’re talking about the Amazon Prime Big Deal Days fashion releases, which are now ripe for the picking.

When is Amazon Big Deal Days 2023?

Now officially underway, Amazon’s viral sale event (spanning categories like home, beauty, coveted flare leggings and clothing) is taking place on October 10 and 11—just in time for an autumn wardrobe refresh.

From closet staples to treat-yourself splurges, there’s no shortage of options to choose from, with major bargains including best-selling luxury beauty brands offering up to 90% off. And because shopping is a job we take very seriously, we’ve rounded up the very best steals for you below. Everything is in limited supply, so you’ll want to add to cart ASAP.

You need to be a member to score the deals, but if you don’t already belong you can have a free trial 30-day membership on us. The sales are even better than Black Friday and every Amazon Prime member gets access to Prime video offerings.

Our favourite Amazon Big Deal Days fashion buys

Esteez Cotton T-Shirt: 30% off

Woman wearing esteez for amazon deal days

At risk of stating the obvious, everyone needs a good T-shirt. This oh-so-cozy three-quarter-length top by Esteez is a go-to for a reason. Made with a high-quality cotton blend, it gives buttery softness for all-day comfort, with a variety of sizes for optimal styling opportunities.

Snugger fits work as a layering saving grace under cardigans and blazers, while larger sizes make for autumnal outfit staples. Not to mention, it’s available in fourteen colours. Choose from sizes XS through XXL.

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The Drop Blazer: Up to 25% off

Woman wearing the drop blazer amazon deal days

Introducing: The coziest power blazer. Made with a luxe stretch fabric, this business-minded jacket is the easiest way to elevate any outfit. It’s also size inclusive: ranging from XXS to 5X.

With its notched collar and lengthening elegant silhouette (tall girls, this one’s for us!), you wouldn’t even guess this jacket is so comfortable. ICYMI — preppy fashion is big this fall, so allow this collegiate-style coat to be your entry into the trend.

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Adidas Stan Smiths: 30% off

stan smiths amazon

An instantly recognizable classic, the Adidas Stan Smiths are one of the most iconic sneakers of all time. With a sleek design, protective shell-toe finish and well-gripping rubber soles, they’re endlessly easy to style — whether you’re feeling jeans and a flannel or a chic maxi dress.

Deciding on the right sneaker can be a tumultuous task, but if you’re in the market for a new pair of reliable lace-ups, let this sale be a sign.

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Orolay Thickened Down Jacket: Up to 30% off


With over 26,000 glowing reviews, this wind-proof coat (ranging up to a size 5X!) is a cold-weather must-have. Made of duck down and feathers with a fleece-lined hood and polyester lining, it’s hailed for its insulating abilities.

Available in 17 colours, it also plays with the typical puffer design through quilted detailing and ribbon-adorned zippers. Not to mention, it comes with six pockets — so you can kiss the maligned “girl claw” goodbye.

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BMMYE Handmade Friendship Bracelets: 20% off

friendship evil eye amazon bracelets

Fact: You’ll never be too old for friendship bracelets. These adjustable accessories are made with rustic black rope and small silver accents for a subtle—yet meaningful—adornment. Arriving with a keepsake card, they make for an easy Amazon Prime fashion gift that also means a lot.

Not a fan of the stars? There are plenty of statement styles available, including hearts, sunflowers or compass shapes.

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Ray-Ban Chromance Sunglasses: Up to 25% off

rayban chromance sunglasses for amazon deal days

Metallic accents are the style of the season (no, really!), and these reflective sunnies by legacy brand Ray-Ban are the perfect way to get in on the trend. Designed in Italy, they feature a six-layer glare-eliminating treatment that allows you to see comfortably regardless of what you’re doing.

Plus, they have polarized lenses—meaning they reduce reflection and eye strain—which is a non-negotiable for sunglasses that you plan to wear every day.

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Bulova Women’s Watch: Up to 15% off

bulova watch for amazon deal days

On the hunt for your next timeless timepiece? Consider this luxurious offering by Bulova, a go-to destination for watch quality and craftsmanship. With a sleek silver band and statement diamond accents, this stainless steel setting is both modern and classic. Why not get the luxury accoutrement on sale?

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The Drop Sweater Dress: Up to 25% off

Woman wearing the drop sweater dress for Amazon deal days

This is not your average sweater dress. With all the beloved aspects of a throw-on sheath, it’s got elevated design aspects that make you feel chic. Think: breathable side slits, fitted cuffs, and a deep V-back detail that adds quiet luxury appeal to traditional cozy gowns.

It’s also available in six colours—from fog blue to heather sand—so if you want to wear one every day of the week (we won’t judge), you can do so in style. It’s one of the most practical buys from Prime Big Deal Days.

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Crocs Unisex-Adult Literide 360 Clogs: Up to 25% off

crocs for Amazon deal days

Remember when Crocs came back into mainstream style and everyone kinda freaked out? Since pandemic-induced cozy dressing trends, their rubber-y soles have cemented them as a staple of ideal footwear, with a cartoonish design that fits perfectly into the 2023 playfulness. And these unisex clogs are the perfect example.

Inspired by everyday living, their foamy design is pressure and heat-mapped to the foot to give optimal support while flexing expertly to your arch as you walk.

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Amazon Essentials Mens Crewneck Sweater: Up to 20% off

amazon basic sweater deal

If you’re anything like us, you live in sweaters during the wintertime. This pullover crewneck by Amazon Essentials is a best-seller because it’s cozy and cute, featuring a ribbed collar and cuffs to give your sweater ensemble an elevated refinement. Its lightweight feel and low-maintenance washing machine suitability makes it a wardrobe rotation staple.

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Lusomé Donna Sleepwear Set: 25% off

woman wearing donna set sleep amazon

Night sweats? You don’t know her. These cooling pyjamas fuse science with luxury by drawing perspiration away from the skin as you sleep. The award-winning Donna Set, pictured here, has a relaxed fit and moisture-wicking wearability.

Available in three shades, its timeless design features refined white piping and open notch collar. In other words: Now’s the time to upgrade your sleepwear.

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Columbia Heavenly Jacket: 17% off

columbia amazon deal

This water-resistant jacket is the key to enjoying the outdoors this season. A plush-lined collar keeps your neck warm, and heat-retaining insulation guarantees comfortable outings in increasingly unpredictable temps. Plus, unlike a lot of outerwear, it’s suitable for machine wash.

This is one of the big sales we know will sell out in popular sizes and colours within hours.

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